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When ‘Green’ Packaging Doesn’t Look ‘Green’

Experts, including Pacifica's Brook Harvey-Taylor, dispel the myths about eco-friendly packaging.

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By: Marie Redding

Senior Editor, Rodman Media

Experts discuss all things ‘green’ in Beauty Packaging’s Online Exclusive: Experts Dispel the Myths About Eco-Friendly Packaging – in case you missed this conference at Luxe Pack New York.

Pacifica’s vibrant tubes don’t have a traditional “green” look, but Pacifica’s president, Brook Harvey-Taylor (shown above) and Viva Healthcare’s Bruno Lebeault explained to conference attendees what makes them so eco-friendly.

Juliane Camposano, VP of Marketging, Global Brands Group, who has worked with L’Oreal, Carol’s Daughter and Pureology, said: “There are lots of eco-friendly materials and sustainable ways to produce a package – and they may not look ‘green’ in a traditional sense, yet there can still be an eco-factor attached to it even if it is not obvious.”

Read more at the link above – the story also includes advice for brands from “green accounting” pro William Russell.

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